{"id":8116,"date":"2023-10-20T07:00:00","date_gmt":"2023-10-20T06:00:00","guid":{"rendered":"https:\/\/maismagazine.pt\/?p=8116"},"modified":"2023-10-18T10:26:30","modified_gmt":"2023-10-18T09:26:30","slug":"ha-65-anos-a-cortar-caminho-para-o-sucesso","status":"publish","type":"post","link":"https:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/","title":{"rendered":"H\u00e1 65 anos a cortar caminho para o sucesso"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/serafimfertuzinhos.com\/\">Serafim Fertuzinhos<\/a> \u00e9 uma empresa que possui uma rede de clientes espalhada pelos 5 continentes, exportando para mais de 30 pa\u00edses. Atualmente, \u00e9 a \u00fanica empresa em Portugal que se dedica ao fabrico de tesouras, estando a produzir um novo produto desenvolvido sob os princ\u00edpios da sustentabilidade ambiental, como nos conta Jorge Silva, Diretor da Serafim Fertuzinhos.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Que tipo de produtos e marcas a Serafim Fertuzinhos oferece no mercado?<\/strong><\/p>\n\n\n\n<p>A Serafim Fertuzinhos \u00e9 uma empresa familiar com 65 anos de hist\u00f3ria e a \u00fanica produtora de tesouras do pa\u00eds. Temos duas marcas comerciais que nos permitem \u201cseparar\u201d os dois segmentos de mercado que trabalhamos, o agr\u00edcola\/jardim com a marca \u201cCARPA\u201d onde predominam as tesouras de podar, tesouras de colheita, tesour\u00f5es e corta-sebes, e o dom\u00e9stico\/hotelaria com a marca \u201cBA-TIL\u201d onde enquadramos as tesouras de costura, alfaiate, de cozinha, entre outras.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Quais os valores que est\u00e3o associados&nbsp; \u00e0&nbsp; miss\u00e3o&nbsp; da&nbsp; Serafim&nbsp; Fertuzinhos &nbsp;e&nbsp; que,&nbsp; desta&nbsp; forma,&nbsp; vos&nbsp; distingue&nbsp; das &nbsp;restantes empresas do mesmo ramo?<\/strong><\/p>\n\n\n\n<p>Creio que podemos apontar v\u00e1rios fatores, mas o mais importante ser\u00e1 o facto de dominarmos todos os processos de produ\u00e7\u00e3o e fazermos praticamente tudo dentro&nbsp; de&nbsp; portas.&nbsp; N\u00e3o&nbsp; nos&nbsp; limitamos&nbsp; a &nbsp;desenvolver e fabricar a tesoura, fabricamos tamb\u00e9m o parafuso que \u00e9 usado na nossa&nbsp; tesoura &nbsp;e&nbsp; inclusive&nbsp; a&nbsp; embalagem &nbsp;dessa&nbsp; tesoura,&nbsp; por&nbsp; exemplo.&nbsp; Com&nbsp; isto &nbsp;conseguimos&nbsp; o&nbsp; controlo&nbsp; absoluto&nbsp; sobre o&nbsp; processo,&nbsp; que&nbsp; se&nbsp; traduz&nbsp; numa&nbsp; maior&nbsp; celeridade&nbsp;&nbsp; na&nbsp;&nbsp; resolu\u00e7\u00e3o&nbsp;&nbsp; de&nbsp;&nbsp; poss\u00edveis&nbsp;&nbsp; problemas&nbsp; e&nbsp; uma&nbsp; maior&nbsp; confian\u00e7a&nbsp; para&nbsp; o cliente que nos aborda. Para al\u00e9m desta&nbsp; verticalidade&nbsp; na&nbsp; produ\u00e7\u00e3o&nbsp; devemos&nbsp; tamb\u00e9m&nbsp;&nbsp; frisar&nbsp;&nbsp; a&nbsp;&nbsp; constante&nbsp;&nbsp; inova\u00e7\u00e3o,&nbsp;&nbsp; otimiza\u00e7\u00e3o&nbsp; do&nbsp; consumo&nbsp; de&nbsp; recursos&nbsp; e&nbsp; efici\u00eancia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>A&nbsp; sua&nbsp; empresa&nbsp; est\u00e1&nbsp; presente&nbsp; em&nbsp; mais de 30 pa\u00edses. Qual o impacto que o&nbsp;&nbsp; mercado&nbsp;&nbsp; nacional&nbsp;&nbsp; representa&nbsp;&nbsp; no&nbsp;&nbsp; vosso&nbsp; volume&nbsp; de&nbsp; trabalho?&nbsp; E&nbsp; a&nbsp; n\u00edvel&nbsp; internacional?<\/strong><\/p>\n\n\n\n<p>O&nbsp; mercado&nbsp; nacional&nbsp; representa&nbsp; cerca&nbsp; de 30% do nosso volume de neg\u00f3cios, o restante&nbsp; divide-se&nbsp; por&nbsp; cerca&nbsp; de&nbsp; 30&nbsp; pa\u00edses&nbsp; em&nbsp; todas&nbsp; a&nbsp; latitudes,&nbsp; que&nbsp; v\u00e3o&nbsp; desde&nbsp; a&nbsp; vizinha&nbsp; Espanha&nbsp; at\u00e9&nbsp; ao&nbsp; M\u00e9xico&nbsp; ou&nbsp; da&nbsp; \u00c1frica do Sul ao Canad\u00e1. Temos tamb\u00e9m uma empresa comercial no Brasil desde 2010, para servir exclusivamente aquele mercado.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/2-1.jpg\" alt=\"\" class=\"wp-image-8120\" width=\"233\" height=\"233\" srcset=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/2-1.jpg 562w, https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/2-1-300x300.jpg 300w, https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/2-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/figure><\/div>\n\n\n<p><strong>Quais as metas para o futuro da Serafim Fertuzinhos?<\/strong><\/p>\n\n\n\n<p>Desde&nbsp; h\u00e1&nbsp; mais&nbsp; de&nbsp; uma&nbsp; d\u00e9cada&nbsp; que&nbsp; nossa&nbsp; empresa&nbsp; tem&nbsp; feito&nbsp; investimentos&nbsp; significativos na redu\u00e7\u00e3o da pegada ecol\u00f3gica,&nbsp; desde&nbsp; a&nbsp; instala\u00e7\u00e3o&nbsp; de&nbsp; pain\u00e9is&nbsp; fotovoltaicos, substitui\u00e7\u00e3o de fornos a g\u00e1s por fornos de indu\u00e7\u00e3o, instala\u00e7\u00e3o de esta\u00e7\u00e3o de tratamento de \u00e1guas industriais e&nbsp;&nbsp; certifica\u00e7\u00e3o&nbsp;&nbsp; ambiental&nbsp;&nbsp; desde&nbsp;&nbsp; 2019.&nbsp;&nbsp; Com&nbsp;&nbsp; este&nbsp;&nbsp; trabalho&nbsp;&nbsp; desenvolvido&nbsp;&nbsp; nas&nbsp;&nbsp; instala\u00e7\u00f5es da empresa, a ideia \u00e9 passar agora para o produto, sendo que grande parte da produ\u00e7\u00e3o j\u00e1 \u00e9 pela sua natureza, \u201csustent\u00e1vel\u201d, pois s\u00e3o produtos recicl\u00e1veis compostos praticamente por metal, temos&nbsp; uma&nbsp; gama&nbsp; onde&nbsp; usamos&nbsp; pol\u00edmeros e que quer\u00edamos melhorar. Ent\u00e3o&nbsp; nasce&nbsp; agora&nbsp; a&nbsp; \u201cCarpa&nbsp; Natura\u201d,&nbsp; que&nbsp;&nbsp; utiliza&nbsp;&nbsp; biocomp\u00f3sito&nbsp;&nbsp; de&nbsp;&nbsp; fibra&nbsp;&nbsp; de&nbsp;&nbsp; coco nos cabos das tesouras, para diminuir a utiliza\u00e7\u00e3o de pol\u00edmeros sint\u00e9ticos sem&nbsp; perder&nbsp; a&nbsp; ergonomia&nbsp; nem&nbsp; a&nbsp; capacidade&nbsp; reconhecida&nbsp; dos&nbsp; produtos.&nbsp; Este&nbsp; \u00e9&nbsp; o&nbsp; desenvolvimento&nbsp; produtivo&nbsp; que&nbsp; estamos a trabalhar atualmente. Ao&nbsp; n\u00edvel&nbsp; dos&nbsp; mercados,&nbsp; continuamos&nbsp; a alargar a lista de pa\u00edses onde queremos estar&nbsp; e&nbsp; temos&nbsp; feito&nbsp; algumas&nbsp; incurs\u00f5es&nbsp; em&nbsp; mercados&nbsp; onde&nbsp; achamos&nbsp; que&nbsp; h\u00e1&nbsp; espa\u00e7o&nbsp; para&nbsp; o&nbsp; tipo&nbsp; de&nbsp; produtos&nbsp; que&nbsp; fabricamos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>65 years of cutting the path to success<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Serafim Fertuzinhos is a company with a customer network spread across five continents, exporting to more than 30 countries. It is currently the only company in Portugal dedicated to the manufacture of scissors and is producing a new product developed under the principles of environmental sustainability, as Jorge Silva, Director of Serafim Fertuzinhos, tells us.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/1.jpg\" alt=\"\" class=\"wp-image-8121\" width=\"201\" height=\"201\" srcset=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/1.jpg 281w, https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/1-150x150.jpg 150w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><\/div>\n\n\n<p><strong>What kind of products and brands does Serafim Fertuzinhos offer on the market?<br><\/strong>Serafim Fertuzinhos is a family-run company with 65 years of history and the only producer of shears in the country. We have two commercial brands that allow us to &#8220;separate&#8221; the two market segments we work in: agricultural\/gardening with the &#8220;CARPA&#8221; brand, where pruning shears, harvesting shears, loppers and hedge clippers predominate, and domestic\/hotel with the &#8220;BA-TIL&#8221; brand, where we include sewing, tailoring and kitchen shears, among others.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What values are associated with Serafim Fertuzinhos&#8217; mission and what sets you apart from other companies in the same industry?<br><\/strong>I think we can point to several factors, but the most important is the fact that we master all the production processes and do practically everything in-house. We don&#8217;t just develop and manufacture the scissors, we also manufacture the screw that is used in our scissors and even the packaging for those scissors, for example. This gives us absolute control over the process, which means we can resolve any problems more quickly and the customer who approaches us has greater confidence in us. In addition to this verticality in production, we must also stress constant innovation, optimization of resource consumption and efficiency.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Your company is present in more than 30 countries. What impact does the national market have on your workload? And internationally?<br><\/strong>The national market accounts for around 30% of our turnover, the rest is divided between around 30 countries in all latitudes, ranging from neighboring Spain to Mexico or from South Africa to Canada. We&#8217;ve also had a sales company in Brazil since 2010 to serve that market exclusively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What are Serafim Fertuzinhos&#8217; goals for the future?<br><\/strong>For more than a decade, our company has made significant investments in reducing its ecological footprint, from installing photovoltaic panels, replacing gas ovens with induction ovens, installing an industrial water treatment plant and environmental certification since 2019. With this work carried out at the company&#8217;s facilities, the idea is now to move on to the product, with much of the production already being &#8220;sustainable&#8221; by nature, as they are recyclable products made up practically of metal, we have a range where we use polymers and we wanted to improve it. So now &#8220;Carpa Natura&#8221; is born, which uses coconut fibre biocomposite in the handles of the scissors, to reduce the use of synthetic polymers without losing the ergonomics or the recognizability of the products. This is the production development we are currently working on. In terms of markets, we continue to expand the list of countries where we want to be and we have made some inroads into markets where we think there is room for the type of products we manufacture.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"139\" src=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/logo-1.png\" alt=\"\" class=\"wp-image-8117\" srcset=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/logo-1.png 343w, https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/logo-1-300x122.png 300w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serafim Fertuzinhos \u00e9 uma empresa que possui uma rede de clientes espalhada pelos 5 continentes, exportando para mais de 30 pa\u00edses. Atualmente, \u00e9 a \u00fanica empresa em Portugal que se dedica ao fabrico de tesouras, estando a produzir um novo produto desenvolvido sob os princ\u00edpios da sustentabilidade ambiental, como nos&hellip;<\/p>\n","protected":false},"author":18,"featured_media":8118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[161],"tags":[1136,1724,1722,1723],"class_list":["post-8116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo-empresarial","tag-guimaraes","tag-guimaraes-marca","tag-serafim-fertuzinhos","tag-tesouras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00e1 65 anos a cortar caminho para o sucesso - Mais Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00e1 65 anos a cortar caminho para o sucesso - Mais Magazine\" \/>\n<meta property=\"og:description\" content=\"Serafim Fertuzinhos \u00e9 uma empresa que possui uma rede de clientes espalhada pelos 5 continentes, exportando para mais de 30 pa\u00edses. Atualmente, \u00e9 a \u00fanica empresa em Portugal que se dedica ao fabrico de tesouras, estando a produzir um novo produto desenvolvido sob os princ\u00edpios da sustentabilidade ambiental, como nos&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\" \/>\n<meta property=\"og:site_name\" content=\"Mais Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"562\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tatiana Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\"},\"author\":{\"name\":\"Tatiana Martins\",\"@id\":\"http:\/\/maismagazine.pt\/#\/schema\/person\/7426e2caeb8df32a1b56aa48dae778c9\"},\"headline\":\"H\u00e1 65 anos a cortar caminho para o sucesso\",\"datePublished\":\"2023-10-20T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\"},\"wordCount\":1315,\"publisher\":{\"@id\":\"http:\/\/maismagazine.pt\/#organization\"},\"image\":{\"@id\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/10\/3.jpg\",\"keywords\":[\"Guimar\u00e3es\",\"Guimar\u00e3es Marca\",\"Serafim Fertuzinhos\",\"Tesouras\"],\"articleSection\":[\"Mundo Empresarial\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\",\"url\":\"http:\/\/maismagazine.pt\/index.php\/2023\/10\/20\/ha-65-anos-a-cortar-caminho-para-o-sucesso\/\",\"name\":\"H\u00e1 65 anos a cortar caminho para o sucesso - 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