{"id":5453,"date":"2023-02-24T07:00:00","date_gmt":"2023-02-24T07:00:00","guid":{"rendered":"https:\/\/maismagazine.pt\/?p=5453"},"modified":"2023-04-05T12:41:33","modified_gmt":"2023-04-05T11:41:33","slug":"a-relevancia-do-franchising-no-empreendedorismo","status":"publish","type":"post","link":"https:\/\/maismagazine.pt\/index.php\/2023\/02\/24\/a-relevancia-do-franchising-no-empreendedorismo\/","title":{"rendered":"A relev\u00e2ncia do franchising no empreendedorismo"},"content":{"rendered":"\n<p><strong>A <a href=\"https:\/\/associacaofranchising.pt\/\">Associa\u00e7\u00e3o Portuguesa de Franchising<\/a> \u00e9 uma associa\u00e7\u00e3o privada, sem fins lucrativos, fundada em 1987. Tem como principal prop\u00f3sito o estudo, a divulga\u00e7\u00e3o e a promo\u00e7\u00e3o do franchising em Portugal, de forma a desenvolver o tecido empresarial.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Cristina Matos, Diretora Geral da Associa\u00e7\u00e3o Portuguesa de Franchising (APF), passou a ocupar tamb\u00e9m, a partir de 2018, o cargo de Presidente do Conselho de Administra\u00e7\u00e3o da World Franchise Council Task Force, onde tem representado Portugal e os interesses deste modelo de neg\u00f3cio, a n\u00edvel mundial. Embora considere que \u201ch\u00e1 um longo trabalho pela frente\u201d, o balan\u00e7o at\u00e9 ent\u00e3o \u00e9 \u201cextremamente positivo\u201d. A APF pretende, ainda, colaborar de forma eficiente na dinamiza\u00e7\u00e3o do empreendedorismo em Portugal e na forma\u00e7\u00e3o de neg\u00f3cios, a partir do sistema de franchising. Para al\u00e9m disto, ambiciona a cria\u00e7\u00e3o de parcerias e liga\u00e7\u00f5es privilegiadas com o meio universit\u00e1rio e com as comunidades financeira e investidora. Outra das pretens\u00f5es passa pela afirma\u00e7\u00e3o enquanto interlocutor distinguido, a par do poder pol\u00edtico e das demais entidades p\u00fablicas, com a inten\u00e7\u00e3o de tornar mais din\u00e2mico o mercado interno de franchising e de impulsionar os seus associados al\u00e9m-fronteiras. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Este conceito de neg\u00f3cio surge no s\u00e9culo XIX, nos Estados Unidos da Am\u00e9rica (EUA), pelas m\u00e3os da marca SINGER. Contudo, s\u00f3 ganhou proje\u00e7\u00e3o em 1899, quando a Coca-Cola concedeu que empres\u00e1rios e empresas fabricassem e comercializassem bebidas dentro dos EUA. A partir daqui o franchising tornou-se numa das mais relevantes formas de empreendedorismo, \u00e0 escala global, tendo chegado a territ\u00f3rio portugu\u00eas em meados de 1980. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Cristina Matos reconhece que \u201ctodas as \u00e1reas de neg\u00f3cio podem ser frut\u00edferas\u201d e que \u201cqualquer \u00e1rea de neg\u00f3cio tem potencial de crescimento e expans\u00e3o, desde que o franquiado e o franquiador sejam estrat\u00e9gicos e comprometidos com o modelo de neg\u00f3cio e evolu\u00e7\u00e3o do mesmo\u201d. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>O franchising \u00e9 vantajoso, nomeadamente, pelo facto de se tratar de um investimento em marcas j\u00e1 testadas no mercado, por assegurar a troca de experi\u00eancias e por permitir uma economia de escala. Para al\u00e9m disto, compreende uma s\u00e9rie de desafios, como \u00e9 o caso das regras operacionais pr\u00e9-definidas, a atua\u00e7\u00e3o em rede, os encargos contratuais restritivos e o relacionamento regular com o franquiador. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Para Cristina Matos, \u201cmuito tem mudado desde a cria\u00e7\u00e3o da APF. Novos eventos, parcerias, estrat\u00e9gias e, sem d\u00favida, a luta constante pela unifica\u00e7\u00e3o do setor em Portugal\u201d. A Associa\u00e7\u00e3o Portuguesa de Franchising constr\u00f3i e viabiliza cursos no site da StartupBusiness, com o intuito de formar futuros empreendedores nesta \u00e1rea de neg\u00f3cio.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"141\" src=\"https:\/\/maismagazine.pt\/wp-content\/uploads\/2023\/02\/LOGO-APF.png\" alt=\"\" class=\"wp-image-5460\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Associa\u00e7\u00e3o Portuguesa de Franchising \u00e9 uma associa\u00e7\u00e3o privada, sem fins lucrativos, fundada em 1987. Tem como principal prop\u00f3sito o estudo, a divulga\u00e7\u00e3o e a promo\u00e7\u00e3o do franchising em Portugal, de forma a desenvolver o tecido empresarial. Cristina Matos, Diretora Geral da Associa\u00e7\u00e3o Portuguesa de Franchising (APF), passou a ocupar&hellip;<\/p>\n","protected":false},"author":17,"featured_media":5458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52,6],"tags":[109,92],"class_list":["post-5453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque","category-empreendedorismo","tag-associacao-portuguesa-de-franchising","tag-franchising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A relev\u00e2ncia do franchising no empreendedorismo - Mais Magazine<\/title>\n<meta name=\"description\" content=\"A Associa\u00e7\u00e3o Portuguesa de Franchising \u00e9 uma associa\u00e7\u00e3o privada, sem fins lucrativos, fundada em 1987. 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